https://www.marketingmartian.ca/blog-2 daily 0.75 2023-03-17 https://www.marketingmartian.ca/blog-2/maybe-its-not-too-late monthly 0.5 2023-03-14 https://www.marketingmartian.ca/blog-2/5-proven-tips-to-get-more-sales-on-etsy monthly 0.5 2023-03-14 https://images.squarespace-cdn.com/content/v1/63b7034d2a53b14f7b34c8ee/3063b6ce-7393-4ce6-92d3-14a207978028/Artboard+1-100.jpg Blog V2 - 5 Proven Tips to Get More Sales on Etsy - Make it stand out Source: Etsy Buyer Surveys https://images.squarespace-cdn.com/content/v1/63b7034d2a53b14f7b34c8ee/1678814611684-DXKMEOEON7T2JGVUEJLN/roman-kraft-WOzVqzpScrk-unsplash.jpg Blog V2 - 5 Proven Tips to Get More Sales on Etsy - Imagery that shows creative process improves listing appeal https://images.squarespace-cdn.com/content/v1/63b7034d2a53b14f7b34c8ee/1678814614637-J4JIE51ZHI4HV10NKL5P/roman-kraft-vm3sIDFsKqM-unsplash.jpg Blog V2 - 5 Proven Tips to Get More Sales on Etsy - Showcase your product in context https://images.squarespace-cdn.com/content/v1/63b7034d2a53b14f7b34c8ee/1678814632448-H7P6QE42YK1UNCY5NQMA/roman-kraft-K_re5snQPU8-unsplash.jpg Blog V2 - 5 Proven Tips to Get More Sales on Etsy - Pictures that show your product being used are engaging https://images.squarespace-cdn.com/content/v1/63b7034d2a53b14f7b34c8ee/0316c5ea-171f-4cf7-b24a-8fe321773a77/Screen+Shot+2020-09-24+at+10.32.35+AM.png Blog V2 - 5 Proven Tips to Get More Sales on Etsy - Make it stand out These sections at the bottom of an Etsy listing are a great place to look for ideas for tags. (These don’t show up if your browsing on the Etsy app.) https://www.marketingmartian.ca/blog-2/the-value-of-building-a-brand monthly 0.5 2023-03-16 https://images.squarespace-cdn.com/content/v1/63b7034d2a53b14f7b34c8ee/e07947a2-29a9-45f8-bc36-097942d6f05d/Logo+Concepting.jpg Blog V2 - The value of building a brand - Make it stand out Logo Concepting: Just a small piece of what goes into a brand. https://www.marketingmartian.ca/blog-2/the-benefits-of-indulging-in-distractions monthly 0.5 2023-03-14 https://images.squarespace-cdn.com/content/v1/63b7034d2a53b14f7b34c8ee/69d0ffaa-c78a-40a0-ad12-3f04729770be/GunnarResearch.jpg Blog V2 - The Benefits of Indulging in Distractions - Make it stand out Imagery and maps I collected of the Gunnar mine site. https://images.squarespace-cdn.com/content/v1/63b7034d2a53b14f7b34c8ee/093af42b-fc0f-4e0e-aba8-422eda5218fc/Screen+Shot+2020-08-11+at+2.04.54+PM.png Blog V2 - The Benefits of Indulging in Distractions - Make it stand out The opening lines of an embarrassing piece of fiction I drafted in 2008. https://www.marketingmartian.ca/blog-2/how-to-improve-clinical-trial-recruitment-with-online-advertising monthly 0.5 2023-03-14 https://images.squarespace-cdn.com/content/v1/63b7034d2a53b14f7b34c8ee/fec03437-26cb-4d67-84ff-7dde83e3733a/Online+Recruitment-05.jpg Blog V2 - How to Improve Clinical Trial Recruitment with Online Advertising - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.marketingmartian.ca/blog-2/remembering-karen monthly 0.5 2023-03-14 https://images.squarespace-cdn.com/content/v1/63b7034d2a53b14f7b34c8ee/8466d1ef-9e49-4a69-a000-ec91904c3599/SouthernAlberta.jpg Blog V2 - Remembering Karen: The Most Important Story I’ve Ever Told - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63b7034d2a53b14f7b34c8ee/1677280212409-0R9VADEU5OFJAVQXQ7BI/Karen+%26+Brent+05.jpg Blog V2 - Remembering Karen: The Most Important Story I’ve Ever Told - Make it stand out Brent and Karen Hamilton with their daughters https://images.squarespace-cdn.com/content/v1/63b7034d2a53b14f7b34c8ee/6f329878-ff96-490e-9056-135a04f6323d/2013-12-24-11.50.00-768x1024.jpg Blog V2 - Remembering Karen: The Most Important Story I’ve Ever Told - Make it stand out Karen in the hospital https://images.squarespace-cdn.com/content/v1/63b7034d2a53b14f7b34c8ee/f431cbb7-cc62-4638-be2a-0bee4474d92c/2013-10-20+13.49.40.jpg Blog V2 - Remembering Karen: The Most Important Story I’ve Ever Told - Make it stand out Karen feeding her daughters, hooked up to oxygen https://images.squarespace-cdn.com/content/v1/63b7034d2a53b14f7b34c8ee/cf2422f0-893c-4097-af89-efdef94eb9d4/IMG_0262-768x1024.jpeg Blog V2 - Remembering Karen: The Most Important Story I’ve Ever Told - Make it stand out Karen taking her daughters for a bike ride. https://images.squarespace-cdn.com/content/v1/63b7034d2a53b14f7b34c8ee/3a18f55e-7fad-42c3-9991-9ff747a012d3/IMG_2734.jpg Blog V2 - Remembering Karen: The Most Important Story I’ve Ever Told - Make it stand out Karen, Brent and their girls at the lake https://www.marketingmartian.ca/blog-2/how-to-ask-better-questions monthly 0.5 2023-03-14 https://www.marketingmartian.ca/blog-2/reflections-on-motherhood monthly 0.5 2023-03-14 https://www.marketingmartian.ca/blog-2/career-planning monthly 0.5 2023-03-14 https://www.marketingmartian.ca/blog daily 0.75 2025-10-20 https://images.squarespace-cdn.com/content/v1/63b7034d2a53b14f7b34c8ee/f2db0619-3bd3-497e-950c-849218d1f28e/DigitalDisplay.png https://www.marketingmartian.ca/blog/the-buyers-journey monthly 0.5 2025-10-20 https://images.squarespace-cdn.com/content/v1/63b7034d2a53b14f7b34c8ee/b484a3d1-26c8-4f40-a1be-b73daf6ef886/Astronaut-01.png Blog - The Beginner’s Guide to the Buyer’s Journey - 1. Awareness Avenue First stop: Awareness Avenue. Your potential customer is strolling along, when they realize they have a problem or challenge. But they keep walking—consumers often experience a problem multiple times before they look for a long-term solution. In this stage, customers are casually searching for how they might solve their problem. This involves researching, gathering information, and exploring all the options available to them. So how do you meet your audience in this first stage of their journey? You show up as a helpful source of information through content like checklists, blog posts, and valuable resources. This way, the customer will be more likely to return to you when they move into the next stage of the buyer’s journey. https://images.squarespace-cdn.com/content/v1/63b7034d2a53b14f7b34c8ee/d3658abb-1181-4297-a058-c9dc1c078d94/Astronaut-03.jpg Blog - The Beginner’s Guide to the Buyer’s Journey - 2. Consideration Corner Your audience has officially reached a crossroads. They’ve paused on their stroll and are evaluating which way they’ll go. At Consideration Corner, the consumer has options. This is where they will evaluate if your product, service, or cause meets their needs. They’ll be looking for reviews, case studies, FAQs, expert guides, and webinars. https://images.squarespace-cdn.com/content/v1/63b7034d2a53b14f7b34c8ee/87b503a2-d494-4730-9a21-1aafef7e7ac3/Astronaut-02.jpg Blog - The Beginner’s Guide to the Buyer’s Journey - 3. Destination Decision The customer has reached the most important stop on their journey: Destination Decision. If you’ve successfully answered their questions and met their needs during the consideration stage, you just have to give them the final nudge to close the sale. This might look like a specific promotion or a free consultation. https://www.marketingmartian.ca/blog/thinking-meta monthly 0.5 2024-11-13 https://images.squarespace-cdn.com/content/v1/63b7034d2a53b14f7b34c8ee/1e4006a7-eced-4641-8eda-2a332f766c9d/Graphic+1-01.png Blog - Thinking Meta: Successful clinical trial recruitment while navigating Facebook’s advertising policies - Meta will offer targeting parameters that fit into three different categories: Demographics Show ads to people based on traits like age, gender, relationship status, education, job title, etc. Interests Show ads to people interested in specific topics and events. Behaviours Show ads to people based on their past activity (pages they frequent, purchases they have made). https://images.squarespace-cdn.com/content/v1/63b7034d2a53b14f7b34c8ee/246887a8-037a-4a12-89fe-44d9ff91ff9a/FacebookMockup.jpg Blog - Thinking Meta: Successful clinical trial recruitment while navigating Facebook’s advertising policies - Writing Facebook ads Before you set up your digital advertising campaign on Meta, you’ll write ad copy—that’s your post text, headline, and description. These are the messages that will appear alongside any visuals you use in your ads, and this copy needs to align with Meta’s Advertising Standards. https://images.squarespace-cdn.com/content/v1/63b7034d2a53b14f7b34c8ee/f554ff04-af37-4295-94ae-b6e598821471/Helti-Static_A2-Square.jpg Blog - Thinking Meta: Successful clinical trial recruitment while navigating Facebook’s advertising policies Check out our work building a recruitment campaign for the HeLTI Canada Study. 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small piece of what goes into a brand. https://www.marketingmartian.ca/blog/benefits-of-distraction monthly 0.5 2023-03-17 https://images.squarespace-cdn.com/content/v1/63b7034d2a53b14f7b34c8ee/1677274364119-9SVA45WQL1G5IL0C7CAT/GunnarResearch-1-1024x768.jpg Blog - The Benefits of Indulging in Distractions Imagery and maps I collected of the Gunnar mine site. https://images.squarespace-cdn.com/content/v1/63b7034d2a53b14f7b34c8ee/1677274367324-Y1241GHKMBOHW2TY6H4N/Screen-Shot-2020-08-11-at-2.05.34-PM-1024x416.png Blog - The Benefits of Indulging in Distractions The opening lines of an embarrassing piece of fiction I drafted in 2008. https://www.marketingmartian.ca/blog/improve-clinical-trial-recruitment-with-online-advertising monthly 0.5 2025-10-07 https://images.squarespace-cdn.com/content/v1/63b7034d2a53b14f7b34c8ee/1677274367116-RA9BNQR34QW9W3SE853E/Online-Recruitment-05.jpg Blog - How to Improve Clinical Trial Recruitment with Online Advertising 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