Keep up with our latest transmissions.
We have a unique perspective as women seeking to create social change through marketing. Follow along with our thought articles, join the conversation, and consider how you can drive change in your community.
The Beginner’s Guide to the Buyer’s Journey
By focusing on your customer’s concerns, rather than features and benefits of your product, your marketing will stand out as empathetic, relevant, and helpful. When customers feel like you understand them and their problems, they’re more likely to choose your product or service over your competitors.
Thinking Meta: Successful clinical trial recruitment while navigating Facebook’s advertising policies
Meta’s ad policies have changed a lot over the last couple years. This can be especially challenging when recruiting participants for a clinical trial. We’re sharing the lessons we’ve learned to successfully recruit clinical trial participants on Facebook with a solid understanding of Meta’s advertising policies and a plan to meet them.
How to Improve Clinical Trial Recruitment with Online Advertising
Online advertising as a strategy for improving clinical trial recruitment timelines is gaining traction in Alberta, given its cost-effectiveness and ability to access specific populations.