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We have a unique perspective as women seeking to create social change through marketing. Follow along with our thought articles, join the conversation, and consider how you can drive change in your community.
The Beginner’s Guide to the Buyer’s Journey
By focusing on your customer’s concerns, rather than features and benefits of your product, your marketing will stand out as empathetic, relevant, and helpful. When customers feel like you understand them and their problems, they’re more likely to choose your product or service over your competitors.
5 Proven Tips to Get More Sales on Etsy
Set yourself up for selling success with these five Etsy seller tips. Master Etsy's algorithm and tailor your listings to match what people are searching for.
How to Improve Clinical Trial Recruitment with Online Advertising
Online advertising as a strategy for improving clinical trial recruitment timelines is gaining traction in Alberta, given its cost-effectiveness and ability to access specific populations.
How to Ask Better Questions and Have Valuable Conversations
Asking the right questions can lead to better, more productive conversations. Try these tips for asking better questions.