Keep up with our latest transmissions.
Good marketing asks hard questions. This is where we share what we're thinking and what we’ve learned after years of working with research teams, healthcare organizations, and cause-driven brands. Get our perspective on what it actually takes to build trust with the audiences that matter most.
Clinical Trial Recruitment Messaging: Start with the Person, Not the Criteria
There's a version of clinical trial recruitment messaging that reads like a checklist: age range, diagnosis, BMI, non-smoker status. It's accurate, but it's written from the inside out. It answers every question the research team needs answered and none of the questions the person on the other side of the ad is actually asking.
That gap is where most recruitment campaigns fall apart. Here's what we do instead.
Clinical Trial Recruitment Runs on Trust: Digital Ads Can’t Build it Alone
Reaching enrollment targets in a clinical trial takes more than a Facebook campaign. I share the multi-channel recruitment strategy behind a Group A Strep vaccine study that generated 93 leads in five weeks, plus a free stakeholder engagement toolkit for research teams.
Thinking Meta: Successful clinical trial recruitment while navigating Facebook’s advertising policies
Meta’s ad policies have changed a lot over the last couple years. This can be especially challenging when recruiting participants for a clinical trial. We’re sharing the lessons we’ve learned to successfully recruit clinical trial participants on Facebook with a solid understanding of Meta’s advertising policies and a plan to meet them.